Nielsen Media announced the Media Index Survey for Indonesia. The figure shows a slow down penetration for print media. Newspaper reader down from 28% of population in 2005 to 19% of population in 2009. The same thing happen for the magazine and tabloid.
Nielsen Media researcher said that this decreasing print media penetration indicate a lowering in reading activity. But in my opinion the data isn’t telling us that. The lowering penetration in print media is due to the shift in people’s media habit. An advance in technology has made people change their behavior in interact with the medium. In this case, people are more getting along with online media rather than print media. This is shown by dramatically increment in Internet penetration from 8% in 2005 to 17% in 2009. Read the rest of this entry »